When it comes to running your online business in Perth, there is more to competing with other businesses in the capital of Western Australia and using popular keywords. To rank high on the search results pages, you should know your target market and provide the information, content, and service they need. For this, you need to implement the right SEO Perth strategies to get your desired results.
Here are some things to keep in mind when aiming to rank higher on the SERPs:
Focus on Google algorithm updates
The algorithm tweaks and updates are constant, something you should adhere to benefit from them instead of being penalized. Google ranks and penalizes Perth sites based on various factors, including speed, accessibility, content, and advertising.
The goal is to avoid getting your website penalized. A few steps to take include keeping track of recent updates. You can subscribe to forums and industry sites such as the Search Console Community of Google. Also, Google Analytics and SEMrush can help you track your traffic and learn marketing insights so you can modify things accordingly.
Take out anything that slows down your website
It is essential for your website to be easy to use, accessible, and quick. People in Perth are always busy, and they expect to find instant information and results from your site. So when your website takes a long time to load, visitors will likely move on.
There are several ways to enhance your user experience and increase the speed of your site. You can:
- Optimize your images
- Clean your codes and sub-folders
- Remove obsolete or unused plugins
- Use page speed tools to help with monitoring
- Optimize for mobile
- Use easy-to-read content
Doing these things will boost your other SEO Perth metrics, lower your bounce rate, and generate greater conversion.
Create featured snippets
Snippets are highlighted boxes at the top of the search result pages, usually in the form of tables, lists, bullet points, steps, answers, and definitions. If you obtain a featured snippet, it means that Google finds your content the most relevant and useful.
Here are some tips to make your content the best fit for featured snippets:
- Create high-quality, user-focused, and engaging content
- Make sure to provide the best answer
- Use your question and answer webpages
- Figure out the questions your audience wants to ask
Fine-tune your existing content
Working on your SEO strategy means constantly competing with other businesses in Perth and adhering to Google algorithm updates. There is always some work to be done if you want a successful search engine optimization campaign. One way to approach it is to update the content with backlinks and keywords for greater readability.
Remember to write for your audience first before doing it for the search engines. Your main goal should be to provide people in Perth with useful and valuable content. Add keywords to places that make sense because nobody wants to see keyword stuffing, particularly the search engines.
Your keywords should not disrupt your content readability but rather fit naturally. Moreover, put them in your anchor text and metadata. After all, keywords are the centre of an SEO strategy campaign.