If you’re not generating profit, then you need more business to do so. Even if you are making steady profits, you need to constantly grow your customer base to generate more revenue and make up for consumers you inevitably lose over time.
Knowing five ways to broaden your customer reach gives you options to deal with this. Starting with a handful of proven and effective avenues is a good place to start, including these five.
1. Conduct Surveys
You can do this on your website, where you invite visitors to finish a short survey. Make it quick and easy to either do or decline, but provide them the chance to give you feedback about your business. Use surveys to learn about customer experiences and satisfaction or to do industry research.
Customers aren’t just people spending money with your business. You have relationships with them. Get any valuable data you can about them and their buying patterns so you can enhance their experience with your business.
2. Do a Free Newsletter
Anyone can afford free, so expect a lot of people to take you up on this. Do a newsletter that provides readers with free information without any commitment. Great content will help customers learn about your industry and business.
Expanding your customer reach doesn’t just mean bringing in new customers. Your efforts should also emphasize investing in loyal customers. The benefits are profound.
3. Embrace Voice Broadcasting
There’s a third way to do more customer outreach that deserves unique attention, and that’s utilizing a voice broadcasting service. Many of your competitors that you’re trying to catch up to or keep pace with are probably already doing it. Your business needs to either follow suit or beat your peers to the punch.
If you’re wondering what a voice broadcast service is, it’s simply a way of directly recording messages and then sending them to your customers. It’s a streamlined process that creates effective connections for efficient communication. You can use this communication medium to not just engage customers but actually engage them in ways that drive sales and revenue.
This isn’t doing cold calls with robotic voices, as the versatility and personal touch involved are sophisticated and effective. Voice broadcasting technology can even determine if an outgoing call is received by an actual person, answering machine, or fax machine.
You can use this kind of service for advertising services, offers, and discounts consumers want to know about and take advantage of.
4. Promote Using Social Media
Having social media profiles is a start, but you need to offer regular content. New campaigns and products are opportunities to post, but you need to keep customers engaged all the time. Entertaining them is even better, so they aren’t hit with non-stop ads.
Your existing customers can turn into brand advocates. When they trust a brand, they’re not just going to use it themselves. They’ll happily spread the word, and word-of-mouth advertising is actually more powerful in the online age than ever before.
5. Maintain Fresh Website Content
Keep current customers coming back with engaging content and use it to draw in new visitors. Publish industry hot topics, highlight the key takeaways of recent whitepapers, and report the latest news in your business. Fresh content should be informative and has search engine optimization benefits.
Over time, you’ll lose customers to attrition and turnover, but fresh content might keep them around longer. Publishing new content might even be a chance to reach out to older customers and lure them back into the fold.
Having five ways to broaden your customer reach is better than just one or two. The more avenues you pursue, the more likely you are to find successful techniques to use in growing your business.