Anyone who owns a small business knows that a good marketing strategy is one of the keys to success. But how do you come up with something out of the ordinary? In the era of advertising, chat, and personal design, are there any new ideas you can come up with to bring new life into your company’s marketing strategy?
There are many good reasons for you to adopt a unique and practical plan for your marketing strategy. According to DevriX, only 50% of small businesses survive the first five years of operation. Another 47% of small businesses also manage all markets on their own.
Keeping in mind that solid marketing is critical to the success of your brand, using the latest marketing techniques shown to make your brand stand out is essential. Especially if you want to make sure you are one of the 50% of businesses that are over five years old.
In this article, we will outline seven ideas that will make you innovative and drive your business model.
1. Create a referral program
The referral program is one of the most effective business plans and is often overlooked. Many entrepreneurs believe that the referral program is only for large businesses of textile & leather products with thousands of customers. However, small businesses can also take advantage of referral programs to boost customer trust and brand acceptance dramatically.
Referral programs are one of the best ways to create innovative ways of transforming paid customers. Put yourself in your customer’s shoes and consider the interest of such a program. You will never buy from a brand you have never heard of after seeing their ads or social media content.
However, if you get conversions from people you trust and can benefit from subscriptions, you can try their products and services. That’s why your small business needs conversion programs.
By providing motivation, you can encourage existing clients to spread the word with their friends, colleagues, and acquaintances. And reward them for their support.
You can provide incentives to clients who engage in certain activities, such as buying more than one item or following all of your advertising channels. This helps increase their engagement with your brand and promotes lasting customer loyalty.
Statistics from Review 42 show that up to 92% of consumers rely on advice from people they know. Another 83% of U.S.-friendly advertising campaigns affect consumers ’purchasing decisions. Referral-friendly customers are also able to buy from a business or brand up to four times, according to a Review 42 review.
2. Create a webinar
Creating a branded webinar allows you to reach prospects and customers in an engaging way. It allows people to sign up for a small online tutorial sponsored by you and your brand of packaging & printing. Online classes last about 30 minutes to one hour. They provide you with the perfect platform to provide your visitors with advice and answers on topics related to your company or brand.
Providing your target audience with a branded webinar allows you to build expertise and trust within the company. In addition, it can give you more sales opportunities because you can share information about your brand and stimulate the interest of potential customers.
According to MarketWatch, the global webinar market is growing rapidly. It is expected to reach 800 million by 2023, up from 253 million in 2015. Data published by Hubspot states that webinars are costly. They help to reduce any cost, which is a big deal. In addition, webinars are responsible for producing the highest number of high-quality and reasonably priced products, according to 53% of market research.
3. Manage power of gamification
According to Gamify.com, gamification can bring significant benefits to any business strategy. Especially in times where the marketing process is constantly changing and technology is evolving.
Officials point out that gamification has been an important part of marketing since its inception in 2010. Now, it offers a powerful feature that can boost your customer engagement and overall business planning.
First of all, gamified advertising is a fun and exciting relationship for both prospects and customers. Those who eat today love entertainment. They are motivated by a passion for vision, travel and success.
Gamification promotes scalability and allows end-to-end systems to capture valuable data. This data includes how users interact with gamified ads, their service providers, share your brand ads on social media, and use the rewards paid.