Whether you believe or not, tie and dye is totally cool or utterly not, the 1960s psychedelic print is making a comeback in a big way. It’s turned into a popular quarantine fashion trend that doesn’t appear to be going away anytime soon.
The popularity of tie and dye loungewear sets is on the rise. Celebrities and YouTubers alike, as well as at-home craftsmen, have endorsed the vibrant, inviting aesthetic. So, why is tie and dye so popular right now? What has happened to the print over time? TODAY Style enlisted the help of fashion experts and tie and dye fans to find out.
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A comeback for Tie and Dye Fashion
Although tie and dye sweatpants and sweatshirts are the current fashion look, the pattern has been making a comeback for several years. Shibori, a forerunner to modern tie and dye, gained popularity in Japan a few years ago, and tie and dye was seen on the 2019/20 spring runways. Earlier this year, the latest season of “Project Runway” devoted an entire episode to the funky print.
Fashion trends come and go, but this one has clearly modernized to fit the contemporary culture. Now’s tie-dye is simpler and more minimal than versions of the pattern popular in the late 1960s and early 1970s, which crammed more color onto a single garment than we do today. Modern tie and dye, on the other hand, uses cotton candy-colored pastels and whites with subtle or geometric designs.
A Colorful History of Tie and dye Fashion
Although matching tie and dye sweat suits are a hot new fad, the design has been around for hundreds of years. Immigrants from India, Japan, Indonesia, and the Philippines introduced tie and dye techniques to their new homeland in the United States over time.
When the hippie movement adopted the bright appearance, tie and dye gained popularity in the United States.
A famous saying by Collins Payne Said: “Tie and dye was undoubtedly a DIY/countercultural statement in the United States at the time. This was around the period when ready-to-wear and mass-produced clothing were first introduced and became widely available. Certainly, the hippie movement was a reaction to the era’s standardized clothing designs, with the goal of embracing a sense of freedom and individuality.”
Tie-dye has been in and out of popularity since then, frequently as part of bigger hippie fashion revivals. In the early 1990s, tie-dye and re-dye witnessed a rebirth of interest as natural and organic dyes gained popularity over synthetic dyes, yielding some stunning effects.
Tie and Dye: considered to be as an easy trend
According to Eiseman, the reason tie and dye is suddenly all over Instagram feeds and YouTube channels is because it’s such an accessible fad.
Another saying of her is: “It’s simple to perform and entails tying a few rubber bands or string to specific parts of the garment before dying it on the stove or in the washing machine. It’s easy to do and doesn’t take a lot of time.”
The fact that no two prints are exactly alike is part of the appeal of tie and dyeing. Even if you make a mistake, you can still make something beautiful.
How Long this Tie and Dye Fashion will Last?
Will the tie and dye movement go out as swiftly as it came into our lives once we all return to normal life? Depending on whom you ask. I believe this is a one-time spike, similar to making sourdough bread or frothy coffee, but it could be something people are trying for the first time and continue to do on occasion post-quarantine, especially with T-shirt weather on the horizon.
Think of Woodstock hippies in the 1960s with My So Life in the 1990s when you think of tie-dye. It’s also become a signature look for beach bums and their collection of travel pants. However, tie-dye has become the pandemic’s motif this year. While there’s no disputing that tie-dye was included in several spring/summer 2021 collections, it has become almost linked with the WFH look.
Expect to see tie-dye in a variety of incarnations in 2021, including diverse patterns and color stories, on a variety of clothes, and for a variety of wearers. Here’s everything you need to know about incorporating the trend into your clothing line and merchandise store.
We’re seeing tie-dye T-shirts, hoodies, track suits, masks, and caps on the market, thanks to the WFH trend and the casualization of business wear.