A website is a vital part of the company’s brand. And you heard them say: your website ought to be your best salesperson.
It ought to attract possibilities, give them a superior client experience and get more deals. And for this, you really want to measure your website’s performance over the long run and make changes to increase traffic or generate leads.
Redesigning an old website is costly however is worth it in long run. Such a need arises when a website isn’t responsive on all gadgets or it is outdated.
Be that as it may, individuals’ tastes change, and the longer you wait to redesign your site, the more outdated it will appear. Furthermore, newer design strategies habitually increase your site’s functionality and client experience.
How to redesign a website without losing SEO rankings?
Most engineers are afraid of losing SEO standings when they consider redesigning their websites. Because of this fear, many website proprietors are reluctant to redesign their sites.
Naturally, you’d want to keep your ranks after putting such a lot of time and effort into your digital marketing.
You conclude redesigning website without losing SEO because you’re centered around its two functions:
- Attract your target audience.
- To engage and convert your target audience after visiting your site.
A step-by-step guide to redesigning your website without losing SEO.
1) Make a Back-Up of Your Website
This is always smart to make a backup of your old website before undertaking a site redesign as a precautionary step.
Take a backup of your theme documents, modules, and database. In the case of something turns out badly, you can always return to the prior version of the website.
Making a backup is a basic task. In the event that you adhere to the basic instructions here, you can construct a backup of your website utilizing a module called UpdraftPlus.
2) Create a Page named-Site Under Maintenance
At the point when the visitors land on your website, you do not want them to be left confused with the view. Thus, it is smarter to turn on the maintenance mode until the changes are made.
Maintenance mode page is basic with SeedProd, the best theme developer for WordPress.
With SeedProd’s strong WordPress theme manufacturer, you can rapidly redesign any WordPress page without recruiting a WordPress designer.
This plugin offers easy-to-use features, including:
- Landing page builder
- Maintenance mode
- Theme builder
- 404 and login page
- Blocks and sections to generate leads
- Email subscriber dashboard
Additionally, you can develop your email list while reconstructing your site by incorporating select in forms, contact forms, or giveaways on your maintenance page.
3) Check Your Present SEO Standings
Once you’re done with setting up your maintenance page, gathering your website’s SEO data is important.
This can be useful to compare your site’s performance after you make changes to the site. Google Analytics tracking tool assists you with exporting the rundown of your top-performing blog entries and pages.
Presently track individual page ranks and also the ranking of keywords utilizing a tool like Google Search Console. Once you have that data, download it and save it some place secure so you can compare it after you’ve made modifications to your design.
4) Keep the Same Content and Structure
While updating your design, you ought to keep your site pages’ content as identical as conceivable. Your site structure alludes to the hierarchy of your site pages as well as the URL structure. Subsequently, you should neither add nor eliminate any pages from your website nor would it be a good idea for you change the URLs.
In the event that you wish to alter part of your pages or the URL structure, you really want to utilize 301 sidetracks. This can be challenging, yet you can make it easy by utilizing a module like Yoast SEO.
The Redirection Manager addon for Yoast SEO works on 301 sidetracks and 404 issues. All you want to do is reorder your old and new URLs into the appropriate sections.
At the point when you erase or change a URL, you can utilize the Automatic Redirection tool to divert clients and search motors to your new content.
5) Do On-Page Optimization of Your Content
After you’ve executed your design adjustments, you’ll have to conduct an on-page analysis of your content. Enhancing content in accordance with the necessities of your new structure is necessary.
Notwithstanding, keep as a main priority that a basic revamp can bring about a massive change, bringing about the deficiency of SEO. Accordingly, you should practice caution while making changes to the content.
The foundation of on-page upgraded content is keyword research. Pick the ideal keyword for which your site has the best probability of ranking.
While designing your website, attempt to keep the title, headers, meta-descriptions, and assortment of content identical. You ought to also generate a report to compare the variations during the redesigning system.
6) Put your new design to the test on a staging site.
A staging site is a clone of your ongoing website. It allows you to test any updates or major new features that you wish to carry out.
Before going to live, engineers generally use staging sites to test changes and fix issues. Your staging site is designed to be similar to your live site — the same plugins(read some best modules for WordPress), settings, gadgets, and so on.
This aides in checking the functionality before making the original site live for the visitors. A SEO’s greatest concern is forgetting to check the crate, keeping search motors from ordering this site. Avoid having search motors file your staging site. Hire Website developers India from leading custom web development company in India for your future projects.