Over the past few years, videos have become an integral part of every marketer’s marketing move. Rightly so, since it gives them the ability to interact with their potential customers on a personal level.
If you are a brand, then you must be aware of the fact that videos have proven to become much more result-driven to engage and convert audiences into regular loyal customers. Making the most of it, brands have started to leverage video-dominated social media platforms like YouTube in their marketing efforts to widen their reach and make their potential customers more aware of their products or services.
However, keeping the content just on YouTube itself will be of no use and needs to be shown across touchpoints like brand websites to take their marketing efforts to a whole new level. If you are confused about how to go about the process, then this post is for you.
Make your way till the end of this post as we will be guiding you through the process of embedding a YouTube channel videos on your website. Without any further ado, let’s delve into the blog right away!
Guide To Embed YouTube Channel Video On Your Website
Step 1 – Pick a YouTube aggregator
Begin the process by first looking at and shortlisting a social media aggregation tool. Social media aggregators are amazing tools that enable you to collect, curate and embed a YouTube channel videos on your website.
Tools like the Taggbox widget are the ultimate social media aggregation tool to aggregate social media content from across social media platforms including video platforms like YouTube. The users get the opportunity to choose the connection type from which they wish to aggregate their videos. They can select from options like playlist, channel, keyword, etc.
Additionally, the features of the tool can be used to improve the impact of the YouTube widget.
Users can leverage the customization panel to improve the overall look of the widget. They can also choose from a wide range of options like fonts, colors, themes, etc. The content moderation panel of the tool can be used to monitor the content before making it live.
Other advanced features of the tool are automatic updates and a back support team for assistance.
Step 2 – Log in to aggregate the YouTube videos
After you are done with the shortlisting of the tool, you need to sign up for an account and log into it. New users have the option to create an account free of charge. After logging in, you will directly reach the dashboard section of the tool.
Select YouTube as your content aggregation platform and choose your connection type. Fill in the required details and click on Create feed. You will be able to see the aggregated feeds in the widget editor within a few minutes.
Step 3 – Customize your YouTube channel widget
After you are done with the aggregation process, it is now time to increase the appeal of your YouTube widget. Based on your social media aggregator, you will be able to leverage the customization options.
Additionally, you may be given the option to moderate the content of your widget if the tool allows it.
Step 4 – Generate an embed code
After you are satisfied with the look of your widget, you will be ready, to begin, the embedding process. Click on Publish and choose your website building platform. Press the Get code option and copy the embed code to the clipboard.
Step 5 – Embed the widget on your preferred website
Go to the admin account of your website building platform and choose the section where you wish to embed the YouTube channel videos.
Navigate to the backend section and paste the embed code in the provided section. Lastly, save the changes to complete the process and done! You would have successfully
Embedded YouTube channel videos on your website.
Why Should You Adopt This Strategy?
If you are confused and not yet convinced to start, then you would know why to start immediately in this section.
- Videos are 10x more effective than regular texts
- Escalate the engagement on your brand website
- Showcase product tutorials to motivate impulsive shopping
- Embed User-Generated videos to instill trust and confidence
- Build your brand’s social proof
- Increase the subscriber base of your channel
We are at the end of this section and you got to know about the steps involved to embed YouTube videos from your channel to your website.
After reading the benefits and going through the guide, we are sure that you must be tempted to begin right away. The process is simple and using a tool like the Taggbox widget makes it even more simpler and quicker!