SEO is the most important thing you can do to get your eCommerce site ranked on Google. It’s also a worthwhile investment for your business if you want to maximise revenue and profits.
According to the best SEO agency in Melbourne, having an SEO plan will ensure that more customers discover your product pages when they conduct relevant keyword research, boosting conversion rates, sales volume, and profitability.
In order to get the most out of both channels, we’ll examine how excellent eCommerce SEO can work in conjunction with your Google Shopping Ads in this article.
What are Google Shopping Ads, And Why Is It Important?
Google Shopping Ads are a great way to get your products in front of shoppers looking for the products you sell. For companies of all sizes, Google shopping ads are an excellent way to increase brand recognition and turn prospective customers’ purchases into actual ones.
The effectiveness and relevancy of sponsored and organic Google Shopping ads can be significantly impacted by implementing thorough SEO for your e-commerce website. This article explains how SEO and online shopping campaigns work together to promote business growth.
They’re also an opportunity to increase your brand awareness and drive more traffic to your site, which is why we recommend that all eCommerce retailers use them! With the best SEO agency in Melbourne said, Shopping Ads are not a one-size-fits-all solution. To get the most out of your ad spend and generate more sales, you need to ensure that your product listings are optimised for these ads.
How to Use Google Shopping Ads
A different feed of Google advertising called Google Shopping collects product data directly from online shops and eCommerce websites via a Google Merchant Feed.
When someone searches for a particular product, these ads are displayed at the top of the page in a grid format, enabling customers to compare a wide range of options and prices immediately.
In order to distinguish these ads from regular Google Ads, Google collects more specific product information to display, such as images, product names and brands, stock levels, prices, and ratings.
You must enter your product data into a Google merchant feed so the system can access it for your products to show in Google Shopping advertising. Pay-per-click advertising is used for paid Google Shopping ads, so you only have to pay when a customer clicks on your ad and visits your website.
Online merchants now have a brand-new, exciting opportunity to reach more customers outside a conventional paid advertising campaign by appearing naturally on Google Shopping ads.
SEO Keyword Research for Ecommerce Sites
Search engine optimisation (SEO) is improving the number of visitors to a website by increasing its visibility in search engine results pages (SERPs). When people look for products or services online, they type keywords into a search engine. In this way, keyword research is a critical component of SEO.
A keyword is a phrase used to find something on Google or another search engine. For example, if someone wanted to find an article about “how to lose weight”, they would type “how to lose weight” into their favourite search engine.
If you own an eCommerce business selling gym equipment and want people looking for fitness tips and advice from your website, then you will want those same words used in your SEO campaign—and not just once but several times throughout your content as well!
How Strong eCommerce SEO Helps?
SEO for e-commerce can increase your lead and sales generation. More consumers will view your offerings as a result of increased website traffic. You’ll start to establish trust with them once they realise that you are an authority in your field. This implies that a person seeking a similar good or service will contact you first!
- Brand & Product Titles: Make sure the names of your brands and products are spelled correctly and are current in your Google merchant feed.
- Product Descriptions: Briefly summarise the features of your product while providing clear explanations of how to use it. Use this extended text format to describe your goods and engage your target market beyond the initial, fleeting connection.
- Pricing and Product Availability: It’s critical to keep Google informed about your product pricing and availability so that the items it lists in shopping results are actually available for purchase.
- Additionally, you must guarantee that your merchant feed contains all of this data, including whether or not a specific item is currently on sale. You want to prevent any misunderstandings about the actual cost of your product on the part of the customer or Google.
- Use of Keywords Wisely: Keywords from our larger Search Engine Optimisation (SEO) campaign can support the customer demographics that Google Shopping Ads cater to the most.
- Although there are other factors considered by Google when deciding which products appear organically, using relevant keywords in titles and descriptions is still the best practice.
- Use of Anchor Text: Google will assess how you link your website to your PPC ad to determine if it’s trustworthy. If an advert is linked with a URL that contains keywords, for example, “menswear”, this can help boost the relevancy of your product against those same searches within Google Shopping.
Benefits of Google Ads, Both Paid and Unpaid
In that the strategies used can aid in consolidating and sustaining a customer base past the initial advertising and purchasing process, well-performed SEO practices can complement Google ads. From the viewpoint of consumers and Google’s algorithms, SEO helps your brand gain organic, long-term authority and awareness.
Due to the complementary effects of SEO and paid search, the best SEO agency in Melbourne suggests that having the best combination of the two has long been the most effective way to increase your eCommerce business’s online presence. SEO for your e-commerce website supports your Google Shopping Ads, which drive fresh, eager customers to your website.
Now that you know the key benefits of eCommerce SEO and how it can complement your Google Shopping Ads, it’s time to start implementing our strategies. Remember: it’s never too late to improve your site! We recommend starting with keyword research and creating an SEO strategy that aligns with your goals.