You’d have to be living under a rock not to have heard about what’s been going on recently with this massively popular software. TikTok, a really engrossing piece of software, is gaining a lot of popularity. Anyone who has used the TikTok app for even a short period of time can testify to this. Close on the heels of Instagram’s 1.386 billion members are its own 1 billion monthly active users. Keep in mind that it took Facebook and Instagram more than a decade to achieve such levels of popularity among internet users. Interesting data, and in the context of a promotional instrument, let’s talk about some of the main arguments for using TikTok for business in the year 2022. By 2022, analysts predict that TikTok will attract more than 100 million unique users each day.
At first sight, TikTok may seem to be no different from any other social networking app; yet, with deeper inspection, its unique features become apparent. Since it is still in its infancy, there is still time for your firm to take advantage of the many advertising and marketing opportunities. It’s sizable enough to provide you quick access to the kind of customers who might be interested in the goods and services your business offers.
Let’s talk about some of the coolest stuff that TikTok can do, who it’s designed for, and why your business should consider using it. The Tiktok Ads examples are useful here.
To begin, what is the purpose of the TikTok app?
Launched in 2016, TikTok is a video-sharing website popular among social media users. Since then, it’s gained a massive user base and is currently in widespread usage in more than 150 countries.
Many content creators and influential people have joined the app’s rapidly growing user base. Similar to Instagram, the app is testing out paid subscriptions for its most popular users’ feeds. Though just a few of notable content creators are allowed to use it at the moment, social media giants Facebook and Instagram have announced plans to make it available to more people in the near future.
- The program allows users to add a broad variety of musical styles to their films, including pop, rock, rap, oldies, classical, and everything in between, using a vast variety of amusing filters, effects, text overlays, and more.
- Short comedy clips, dances and skits that are presently trending, informative and educational videos, and footage of individuals lip-syncing are some of the most popular types of video content on the network.
- TikTok users have the option of optimising their submitted videos by adding relevant hashtags and sharing them across other platforms prior to submission. This improves the video’s discoverability through organic search results.
TikTok also has a popular section called “Challenges,” which allows content creators to participate in a wide variety of current contests, trends, and subjects. Your movie’s chances of becoming viral online will increase if you take part in the challenge and allow others to see it.
Companies are beginning to see that the enormous and growing popularity of the app has given TikTok the potential to radically alter the way brands and businesses interact with their customers, announce events, share information, and connect with communities and culture around the world through contextualised displays and conversations.