How to build:
In this blog that’s what we’re going to talk about is how to build that eat by doing proper industry outreach in a way that’s going to be way more effective and probably a lot less work doing proper industry outreach actually is a lot easier. Because our success rate is so much higher but it takes a little bit more pre-work so today I want to walk you through the steps of how we do industry outreach to be substantially more effective.
Step 1:
According to coursework proofreading services UK, the first step is to literally do the pre-work it’s all the stuff that has to happen before you can do effective industry outreach. So first thing we need to make our website into something that people would want to collaborate with that people would want to link to this is a website that we own fishtanksetups.com. We bought it like two and a half years ago and still haven’t actually done that much work to it yet one of the things that at least I noticed right off the bat looking at it is it doesn’t look very good I don’t like the layout it doesn’t feel very modern. I don’t like this huge list of categories here on the side I don’t feel like there’s a lot of like purpose to the structure here of the homepage the blog posts don’t look that great to me so there are some major problems.
How the site looks:
I think with just how the site looks and feel but I also discovered quite a while back that just changing the theme wasn’t actually going to fix it. Because this site seems to have some sort of technical issues that weren’t getting resolved even by changing the theme and changing out the plugins and stuff. So I actually decided it would be better to rebuild this website from scratch several months ago. I started that process here is what that looks like today this isn’t yet the live version of the site but I hope it will be by the time that this blog goes out. So I rebuilt the website using the acabataWordPress theme that we have but I built out a custom home page this page has a blog roll here on the front of recent posts.
Three Main Categories Of Content On The Website:
But it also pretty quickly guides you to the three main categories of content on the website this kind of content structure is going to make it a lot easier for people to find what they’re looking for and have way fewer decisions to have to start with from off right off the bat. But it’s also going to help me when I’m looking to interlink between articles to see which articles are most closely related here on the website other things that you’re going to want to do are make sure your site has a good logo. I didn’t love how the logo looked when it was on this website but for some reason on this light background.
I actually quite like it you’re also going to want to make sure that you have an about page for your website this is going to be important just to give a little bit more credibility. So here in the aqua bottle theme, we actually have this sidebar this shows up in every blog post but it also has this button link which I also link in the footer menu over to the about page where I give a little bit more background about my experience other things that you may want to do for your website are one adding schema markup may be about you as an author on your website.
Hubspot:
If I just search HubSpot look over here on the right side there’s this card here of information it has their logo it has some company information a brief description and then just some other information here about the company this information is information that Google is able to gather in large part. Because a lot of it is marked up on a website somewhere so if I go to my own website this is on fish tank setups but this is using acabato which is our WordPress theme. And using acabato I’m able to add organization schema here right here built-in I don’t need an SEO plugin for that most WordPress themes don’t do this but you can use Yoast SEO. You can use ranked math and you can add this schema markup probably either to the home page of the website or to the about page that you have on your website here.
I have it set for the home page so when that home page loads there’s going to be all this information for example the name which I gave it as fish tank setups the URL for the site. I put the logo there so that it could easily show up just like this I went ahead and wrote out a description. And then if I wanted to I could include all sorts of other information the founding date all sorts of things. If I have a product that I’m selling maybe an info product I might list that here and the URL associated with it. And if I have a local address for a service area that I support or something like that I might include that here as well another cool tag that I like is if you are mentioned on another website or something you could list here the URL of that other site where you’re listed and it’s going to make it clear to the search engines that you are the same fish tank setups that were mentioned on that other website.
User Area:
likewise, I can do the same thing I’m here on the user in the user area where I can update my user bio the avatar, and stuff that’s used I can put some information about me that can be used. If somebody searches rick Kessler associated with fish tank setups again this is going to be really helpful, especially if somebody does a quick search for fish tank setups. Because I sent them an email they can quickly see like not only that I’m ranking at the top but they’ll also be able to see oh they’ve got this other information about them they must be pretty legit it may also be worthwhile to create social media accounts specifically like Facebook and Instagram a YouTube channel.
Step 2 – Main Strategy
Step two now is one that we can hopefully do really quickly and that is we need to shift our mindset the goal for so long and for so many website owners has been a backlink. When the goal is the backlink we’re willing to just spam the whole internet looking for sites that are willing to let us put on a guest post or that are willing to link back to our website even for a fee the problem is that. If we are buying links to our website we are literally violating Google’s guidelines this is literally a link scheme and the links are not going to be of the same quality that we’re going to get if we can do this in a really organic way that’s contextual that fits that makes sense it is far better to shift our mindset from link to collaboration.
If we can work together with other creators whether that’s website owners podcasters YouTubers or people that create content on any platform then we can find win-win scenarios where we do something that’s really beneficial to them. And as a result, they do something beneficial for us, and along the way both of us build up more authority and get more traffic and in doing so you get your content to rank better organically in the search along those same lines when we ask for a link all we’re asking for is a one-off interaction. I’m going to basically have a transaction with you I’m going to do something for you maybe I’ll put a piece of content on your site like a guest post.
You give me a link and then we wash our hands this collaboration implies that we want to have a little bit of a professional relationship which is worth investing more time into if somebody comes to me and says hey I want a link from your website. I’m willing to write a guest post I say well I get dozens of those like every day so ignore and I move on with my day if somebody reaches out and says hey I’d love to work with you to get it in front of your audience and also see how we could work together going forward now I’m a little bit more intrigued and I’m willing to at least look into that brand and see if that’s somebody that I’m willing to work with and if they are I’m willing to invest some time into that relationship even if it’s not going to work out.
Step 3 – Main Strategy
So in this third step where we’re actually reaching out, there are a few things to keep in mind first of all the first way that we’re going to reach out typically is going to be through emails or direct messages potentially through other social media platforms. We want to reach out to them and make it really clear right off the bat that what’s in it for them and what’s in it for their needs to not just be a fee. Because that’s what most everybody else is offering it’s much more valuable to me as a content creator. If somebody can come to me and show me the value that they can provide to my audience that may be a video it might be an infographic that I can include on my website it might be a downloadable pdf.
I’m welcome to share with all of my audience it could be that you did a study and you want to share some of the data with me once. We get in the door we can start looking for opportunities to collaborate further with this person the other way that we’re going to reach out to other content creators is mostly just by participating in our industry there are a few different ways to do that probably the easiest one is to just get involved on social media that doesn’t necessarily mean. I’m going to go create a Facebook page and then start posting like crazy trying to get people to like and follow my page that actually is far less beneficial for a blog today than you may think you can spend hours and hours and hours and get nowhere use that profile to go participate in your industry in existing groups that are where you can start to get recognized as a helpful participant.
